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AR Rahman to play a different tune

Satellite-based digital radio service provider WorldSpace has roped in the music director as brand ambassador.

india Updated: Mar 29, 2006 02:54 IST

Satellite-based digital radio service provider WorldSpace on Tuesday roped in renowned music director AR Rahman as its national brand ambassador.

Rahman would compose an exclusive WorldSpace song, besides endorsing the company's products, a release by WorldSpace said.

"We are delighted to partner with the musical genius of AR Rahman, as he is world-renowned for bringing global rhythms and Indian tunes together to create a distinctive international sound," WorldSpace India Managing Director Shishir Lall said.