Music director and Worldspace's brand ambassador AR Rahman Monday unveiled here the satellite radio service's new signature tune composed by him.
The tune, to be used in an integrated communications campaign, highlights the 'everyday' and 'everywhere' nature of music while showcasing the incredible variety of radio content offered by Worldspace.
Speaking at the launch, Worldspace Inc's corporate vice president Tedros Lemma said: "It is our vision to offer Indians a truly global radio experience - giving them the variety, quality and ability to choose what they want to listen to."
The Worldspace signature tune draws its inspiration from the sounds of nature and the rhythm of everyday life.
Rahman said: "While creating the tune, I wanted to bring alive the true sounds of India to showcase the depth of musical traditions available in the country."