Are you wearing Harvard?
Global meltdown hasn’t spared even the educational institutes. The prestigious educational institutes are feeling the crunch as donations are drying up, writes Jaydeep Ghosh.india Updated: Aug 15, 2009 17:46 IST
Global meltdown hasn’t spared even the educational institutes. The prestigious educational institutes are feeling the crunch as donations are drying up. However, Harvard University, one of the most prestigious Ivy League college, has come up with a novel idea to tide over the financial crisis — by launching a menswear line called Harvard Yard.
Harvard University has collaborated with Wearwolf Group, a clothing manufacturer, to produce a contemporary men’s wear collection based on classic Ivy League style. The timing is perfect too, as menswear trend is veering towards all things preppy.
This unique licensing deal marks the first time an Ivy league university is delving into clothing for anything other than university emblazoned sweatpants, sweatshirts and blazers. Harvard Yard is named after the sprawling lawn — one of the oldest part of the university. So what’s the collection like? As per Women’s Wear Daily, a fashion trade journal, we can expect to see tapered short-sleeve plaid shirts, print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets, and dressy ‘Ivy staples’. Harvard’s signature colour, crimson, appears in buttonholes and other trimmings.
The line is inspired by photos of Harvard students on campus in the 60s. Pants will retail for between $195 and $225, wovens will go for between $165 and $225. Nothing in Harvard comes cheap!