For the first time in its history, the Indian Army is reaching out directly to youngsters through a nationwide campaign in schools and colleges to attract talented boys and girls to a career in the armed forces.
With the Army going hi-tech and in the process of inducting some cutting-edge technology weaponry, Mission Youth, according to Army officials, is designed to attract bright youngsters into the force.
It is also a necessity as the Army is currently short of 14,000 personnel in the officer cadre and more and more personnel are leaving the force mid-life, according to official figures.
In this venture, the Army is taking a leaf out of its two younger services, the Navy and the Air Force, who have gone on talent hunt in colleges, even knocking at the doors of prestigious institutes like the IIT. The two-month long campaign, which started on November 1 across the nation, has covered more than 50 schools and colleges in every city.
“In Delhi alone, the Army has visited over 50 schools and colleges and the same has been done in the other 31 cities,” sources said. The institutes visited include the Army Public School, Air Force Senior Secondary School, Kendriya Vidyalaya and colleges like Hansraj, Hindu, Motilal and Rajdhani.”
“The idea was to cover the whole of Delhi. So, the Army has conducted the campaign across every nook and corner of the Capital,” Neeta Sharma, a spokesperson for a private company running the Army campaign, said.
The focus of Mission Career is to highlight the advantages of being with the Army-- “the glamour, valour and a respectable lifestyle,” she added. “The Army equips an individual with all necessary skills catering to both personal and professional development.
In today’s world, the survival for existence is very tough and the Army gears you up to face all kinds of challenges at any point of time,” said an Army official.