ASHIMA LEENA | india | Hindustan Times
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india Updated: Sep 02, 2006 10:47 IST

Ashima and Leena is a well renowned label in the Indian and global fashion industry. Over the years, it has become one of the most recognized label, not at a national level, but has also scaled heights internationally.

Hand embroideries being their forte, they specialize in Bridal wear creating exquisite and delicately handcrafted masterpieces that are classic and timeless, ensembles that can be passed on to generations. Theirs is a promise to preserve the Indian tradition, the legacy of the Indian craftsman. They have a long way to go, but with them they will carry the heirloom, the weaves, the 

zardozi, the nakshi, the kasab… The brand employees around 170 craftsmen, masters, cutters, hand embroiders, tailors, quality check-production managers. The brand has an exclusive exhibit in Dubai, UK and the USA. In India, Ashima – Leena have a tie up with VAMA & KIMAYA in Mumbai, where their lines have a separate exclusive exhibit. Ashima – Leena have their strong presence in USA from last many years. They now plan to open their own stores 'Ashima – Leena' in six different cities of USA starting from New York and Sanfracisco.