The second round of war between multiplex and filmmakers has started. Ashutosh Gowariker is ready with his three-hour-long film, but multiplexes would prefer to restrict the film to two-hours of running time.
At least 40 minutes of the three hours will be taken up by 13 songs. But Ashutosh doesn't quite agree with the argument of multiplexes.
Says the filmmaker, “But they are brief songs, none of them is longer than three minutes,” says Ashutosh. “Besides, the argument that sale of popcorn suffers when films are longer doesn’t hold water. How many of those feel-good films with the supposedly correct playing-time have done well? I don’t think a film’s length decides its box-office destiny. If it did, then Lagaan and Jodha-Akbar wouldn’t have worked. I’m least worried about the playing time of …Raashee?.”