The next time you hail an auto rickshaw. Just give a sharp look because you might get lucky and find the driver telling you “No charge” when you reach your destination.
That's because producers of the film Luck by Chance, Ritesh Sidhwani and Farhan Akhtar have introduced 10 ‘Auto by Chance’ three-wheelers in Mumbai suburbs that will run till Friday, January 30, to promote their film Luck By Chance that is releasing on January 30.
The autos are easy to spot and will give anybody who is lucky to flag them down a free ride to wherever they want in suburban Mumbai. Through this Farhan and Ritesh want to generate interest in the film among people.
The promotion is being run in colabration with a radio station.