THE WORLD’S sexiest advertisements are too hot for India. The government has imposed a two-month ban on foreign satellite channel AXN for telecasting the programme, ‘The World's Sexiest Advertisements’. It said such a telecast was
“against good taste, decency and likely to affect public morality”.
Information and Broadcasting Minister Priya Ranjan Dasmunsi said the ban had come into effect from Wednesday and would remain till March 15. Asked if he was playing moral policeman, Dasmunsi said he had no qualms about performing that role. He said it was the government's duty to do so, under the Cable Television (Networks) Act, 1995.
The ban, applicable across all delivery platforms – including cable, DTH and CAS – was imposed after the channel did not come up with a satisfactory explanation when the I&B Ministry sent it a show-cause notice.
AXN is owned by the Los Angeles-based Sony Pictures Entertainment, and is part of the Sony broadcasting platform in Asia. Kunal Dasgupta, CEO, Sony Entertainment Television, told HT: “When the order is served on us, we will comply and take the channel off the air.” He said the ban order was unfair as the ‘objectionable’ content had been already taken off air, and Sony had not been allowed a hearing before the ban was imposed.