Baby you can drive my boat | india | Hindustan Times
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Baby you can drive my boat

india Updated: Feb 24, 2009 15:37 IST

Hindustan Times
Highlight Story

Thinking of a novel way to kick back and relax this weekend? How about jetting off to a faraway coast and enjoying a barbeque on the beach. With the third Samira Boat Show attracting nearly twenty thousand visitors, looks like the future of Indian indulgence is largely aquatic.

According to Dr Malav Shroff, the founder, the event is the only boat show in the world that is currently receiving positive sales. “Mahindra launched their 22-foot speed boat at just 9 lakhs.. and the payment can be made in EMIs. It was the hottest selling item because it’s even cheaper than most cars available on the road today.”

Easy buys
Shroff believes that since the boats available won’t blow a hole through your wallet, the luxury of owning a boat isn’t limited to the classes. “The young Indian is fearless, whether in his career choices or his hobbies. Anyone with a good salary and a flair for life can now buy a boat.”

Anju Dutta, representative of the Ferretti group of luxury yachts believes that the show helped dispel some of the hesitation people had towards boating.

She says, “The average man is now more comfortable going out to sea without being an expert sailor. There were many inquiries on how boats operate, how much they cost, their maintenance.. which shows that interest is peaking.”

Looking ahead
Dutta believes that the 26/11 attacks that saw terrorists arrive via sea will not affect the minds of the customers, affirming that the Indian coastline is one of the safest in the world. “That was a one-off incident and I’m glad people are educated enough to realise that it’s irrelevant. The other attacks that happened via road didn’t stop people from buying cars..”

Shroff too agrees that the attacks did not affect sales. “Do you honestly think that people in Cochin and Chennai are worried about the coastline just because Mumbai was attacked?” he asks.