Backstage boys run BJP show
The 51 BJP leaders who descended in Gujarat on Sunday to help Narendra Modi during campaigning knew they were in safe hands. Ketaki Ghoge reports.india Updated: Dec 05, 2007 17:01 IST
The 51 BJP leaders who descended in Gujarat on Sunday to help Narendra Modi during campaigning knew they were in safe hands: Everything, from route maps to their speeches, has been taken care of.
There’s a reason why the party can pull off ‘carpet bombing’ of this scale as a part of its campaign strategy. Simply put, the BJP, unlike other parties, runs with the suaveness of a multinational company.
In the state headquarters at Ahmedabad, the BJP has teams — from aviation to logistics — to ensure the plan of so many leaders runs an even course.
“Everything here is planned to the tee. For instance, schedules and arrangement for leaders like L.K. Advani or Rajnath Singh is planned by a separate VIP protocol team,” said Shashiranjan Yadav, chief of the BJP’s IT cell and a mathematics professor.
Yadav is not exaggerating.
Inside the office, the teams headed by professionals from different fields have put up route maps of trails to be taken by leaders, their flight timings and schedules. This, apart from the contacts of all taluka level party office bearers.
The aviation team, for instance, is run by Viveck Patel and Jaxay Shah, businessmen with no electoral ambitions.
Their job is to co-ordinate the flight schedules of all leaders so that no rally or meeting is missed. They have five hired aircrafts and a crew of 10 pilots at their disposal.
“As per the campaign schedules and meeting locations of every leader, we try to put them in groups in aircrafts. Our main job is to make sure no one, especially Narenbhai, misses a rally or meeting,” said Viveck, son of Prahlad Patel, the party’s former treasurer.
The media team headed by Yamal Vyas, a chartered accountant, has been working on preparing a brief for political invitees not savvy about the state. Every invitee will be met by a representative from the team who will take them through ‘talking points’ or issues that can be highlighted.