Aishwarya Rai is leaving no stone unturned to ensure the success of her father-in-law Amitabh Bachchan's production Paa.
The actress has involved herself in many aspects of promoting the film, including laying down the marketing strategy.
Since she has returned from Malshej Ghat after completing her schedule of Mani Ratnam’s Raavana, Paa has become her priority.
A source said, “This is perhaps the first time that Aishwarya is involved in the marketing strategy of a film. Aishwarya wants Paa to be a big box-office success. She is leaving no stone unturned to see that it works with the audience.”
So what exactly is Aishwarya doing for Paa? A source reveals to a daily, “She is taking almost all the marketing decisions related to the film and laying down various strategies on how to promote it. For this, she is spending hours with the creative and the marketing teams.”