Shiv Sena chief Bal Thackeray chose to have a quiet 83rd birthday on Friday without the usual fanfare and celebrations in view of the Mumbai terror attack.
The much anticipated launch of the Shiv Vada Paav, which was scheduled for Friday, has also been postponed, project leader Sanjay Gurav said.
There will also be no celebrations to mark the foundation day of the Marathi daily Saamna, which was launched in to coincide with Thackeray's birthday.
"Bal Thackeray directed that there should be no banners or hoardings put up anywhere in for his birthday or for the Shiv Vada Paav launch in view of the recent terror attacks. The senior leaders will take decision on when to initiate the project," Gurav told IANS.
The Shiv Sena wanted to sell a branded version of the vada paav made of boiled potatoes dipped in gramflour batter and shallow fried and served between two portions of a bun -at stalls run by the party across Mumbai.
On November 24 last year, the Shiv Vada Paav was launched as a trial basis. Two days later, terrorists attacked Mumbai. Over 160 people, including foreigners, were killed in the terror drama that lasted nearly 60 hours.