Aiming to encourage citizens of this IT hub plant and nurture saplings, the National Geographic channel has launched a year-long 'Go Green - Bangalore' campaign by flagging off an Adopt a Tree programme.
“This is an endeavour by the channel to bring to light the current state of the garden city, while emphasising the fact that what each citizen does counts to save the city’s green cover,” a Nat Geo statement said about the programme that has been launched with support from the Karnataka State Forest Department as part of its annual Earth Day initiative.
“Through the campaign, citizens are encouraged to make a commitment and ‘Adopt a Tree’. Their simple contribution is to sign a declaration to nurture that sapling for a year till it is able to survive on its own,” the statement added.
Begun on Wednesday, the 'Go Green' campaign will involve schools, companies and residential associations. The 'Adopt a Tree' programme will run till Earth Day April 22, 2010, when Nat Geo will recognise and felicitate the people who best maintained their trees.
Speaking about the programme, Veeranna of the Karnataka State Forest Department that will supply the saplings, said,“ 'Go Green - Bangalore' is a commendable effort; they are planting trees where they are assured that the saplings will get care and are sure to survive."
“They are reaching out to people in their homes, offices and schools to plant trees; we are happy to be able to support such a venture.”
According to Rajesh Sheshadri, senior vice-president for content and communication at Nat Geo, “We aim to create awareness about a sustainable relationship with our city - our planet, and what each one of us does counts to make a difference”.
Ayesha Masood, managing trustee of the Oasis International School, the lead institution for the programme, said it was “in confluence with the values of our school where we teach the children to be contributors to the society we live in, because we will be remembered for what we contributed and not for what we consumed”.