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Banner bane

Directors working under big banners are merely reduced to nameless souls delivering good films, writes Bhawna Gera.

india Updated: Jul 07, 2006 16:40 IST

If you’re a movie buff, here’s a rapid fire session for you. Just name the directors of the hits like Salaam Namaste, Kal Ho Naa Ho and Dhoom… There you are — tongue tied. But probably, many of you know the banners these came from — while Dhoom and Salaam Namaste were from Yash Raj Films, Kal Ho Naa Ho had the backing of Karan Johar’s Dharma Productions. And that’s probably why most of the people went to watch the movies in the first place.

But again, who are the directors — nameless souls who’ve delivered good films. But when it comes to credit, not all are as lucky as Kunal Kohli (Hum Tum, Fanaa) or Anurag Basu (Murder, Gangster) who are names in their own right even while making movies for Yash Raj Films and Vishesh Films respectively. Ram Gopal Verma’s The Factory also specialises in giving such opportunities.

Under the wings

Perhaps, these directors can’t possibly afford to clamour for recognition right away. Says Basu, “It will take me two more hits to finally leave my mark as director outside the Vishesh banner.” Moreover, as Prawal Raman (Darna Za roori Hai and Darna Mana Hai), says, “I don’t mind as distributors and audience notice the film due to its banner.” But this can also mean sacrifice at the creative level, which is another story.

Branching out

Even though Basu continues to bask under the Bhatt glory, others have used these big banners as stepping stones — while Nikhil Advani (Kal Ho Naa Ho) has launched his own Orion Films for his next film Salaam-e-Ishq, Kohli and Sanjay Gadhvi (Dhoom) are planning to do so soon. Now let us see if these fledglings hit big time with their new banners or not.