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Basic instinct

It is time for oomph to make way for talent as popular item girls shed their glam image, discovers Princy Jain.

india Updated: Sep 09, 2006 15:52 IST

What is common between Ishaa Koppikar, Ayesha Takia and Sameera Reddy? Well, apart from being sex bombs, they are all now trying to shed (no not more clothes) but their glamorous image - with some non-glam roles. Yes, the item numbers now want to sizzle on the screen with their acting prowess. It is the season for oomph to make way for talent. Changing act: An image makeover always pays. If the glam look help these actresses carve a niche for themselves, deglam roles get them get noticed and win critical acclaim. Like Sameera Reddy, who looks convincing in her non-glamorous, America-obsessed, self-centric character in Buddhadeb Dasgupta's Kaalpurush. No doubt such roles are a class apart, they are perhaps the best means of making their presence felt in Bollywood. "Kaalpurush proves that I can pull off an intense character with equal panache as I do a piquant item number or a glamorous role," says Sameera about her role of a simple housewife who goes on to become a successful travel writer. Even Ishaa Koppikar of Khallas fame, will be seen as an intense female don from the chawls of Mumbai in RGV's Shabri. In Dor, Ayesha Takia plays the role of a wife, who is struggling to save her husband. Of course, the role demanded a look sans glam.

It's not a different role but a different approach which creates an impression. About her look in Corporate, Bipasha says, "By doing a hatke role, I show my versatility as an actress. Suave Nishi of Corporate is different from village belle, Billo, of Omkara. I'm satisfied that I succeeded in infusing life in both these characters." Money matters: An image makeover is not as easy as it may sound. "The industry typecasts and it is very difficult to break that mould and carve a niche," says Ishaa Koppikar. Raima adds, "Choker Bali was a rewarding experience for me.

I am no more considered just a pretty-petite thing. Indeed, the actress within me gets her fodder from Bengali cinema, while Bollywood takes care of fame and finance." Well said. For filmmakers, a glam actress in a simple look adds a surprise element to the movie.

However, Buddhadeb says, "An actor is an actor is an actor. I don't believe in labelling them as glamorous, main stream, or arty." Well, the item numbers seem to think otherwise!