In the land of filter coffee and Amma canteens, Narendra Modi's publicists had to think beyond NaMo chai stalls to gain foothold in the state where the BJP didn't win a single seat in the last Lok Sabha polls.
The BJP's team in Chennai has therefore zeroed in on a popular food item not yet appropriated by any political party---fish.
The fact that Modi is a strict vegetarian doesn't seem to be a bar if the campaign can win him some votes.
The NaMo campaign committee plans setting up NaMo fish stalls to make a political statement as also to woo the voters from this community.
Tamil Nadu BJP leader L Ganeshan at a function to inaugurate a NaMO fish stall. (Photo by special arrangement)
At these stalls, the issues confronting Tamil Nadu's fishermen would be highlighted, especially the frequent attacks on Tamil fishing boats by Sri Lankan naval forces.
On Tuesday, a BJP team led by its former president L Ganeshan added fish stalls in the party's campaign inventory to attract voters to its fold.
"It is not about vote bank politics; we want to support fishermen in the state," Ganeshan said, after inaugurating the first NaMo fish stall near the Light House at Marina Beach in Chennai.