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In the land of filter coffee and Amma canteens, Narendra Modi's publicists had to think beyond NaMo chai stalls to gain foothold in the state where the BJP didn't win a single seat in the last Lok Sabha polls.
The BJP's team in Chennai has therefore zeroed in on a popular food item not yet appropriated by any political party---fish.
The fact that Modi is a strict vegetarian doesn't seem to be a bar if the campaign can win him some votes.
The NaMo campaign committee plans setting up NaMo fish stalls to make a political statement as also to woo the voters from this community.