Telecom major Bharti airtel on Monday announced the launch of its 'airtel broadband TV', which will allow its broadband users to watch live TV on their computers for a monthly rental of Rs 99.
With the service, airtel broadband subscribers will be able to access 28 Live TV channels including UTV Bindass, UTV Movies, Bloomberg UTV, TLC, Animal Planet, all Discovery channels, Sakshi TV, Live India and Tarang Music.
"This initiative is part of our commitment to offer enhanced broadband experience to our customers. We will soon add more content under news, soap and infotainment categories," Bharti airtel chief marketing officer Telemedia Services Girish Mehta told PTI.
The company also plans to offer 19 Video-on-demand (VOD) channels and 12 movies channels as per the chosen subscription plan.
The service will work on Wi-Fi networks as well, Mehta added.
Airtel, which has about 1.3 million broadband users in India, will introduce three monthly subscription plans -- Gold Pack with all Live and VOD channels and movies for Rs 99, Night Pack (all channels and movies from 9 PM to 9AM) for Rs 49 and My Pack (any 3 chosen channels) for Rs 49.
Asked if consumers will have to pay extra for the data usage, Mehta said, "Customers will not have to pay extra for data usage, except for users in Noida and Punjab."
He added, "We will make sure that quality of service is maintained even in lower bandwidth (speed) plans."
Bharti airtel provides mobile voice and data services, fixed line, broadband, IPTV and DTH services in the country.