Telecom giant Bharti Airtel, which crossed the 200 million-customer-mark Thursday, said it will launch its 3G services by the end of 2010.
"We are on track to launch 3G services by the end of this year...we need a good experience on day one," Bharti Airtel chairman and managing director Sunil Bharti Mittal said while unveiling the company's new brand identity.
The company rebranded itself with a new signature tune, composed by music maestro A.R. Rahman, and a new logo.
According to Mittal, the new identity is symbolic of the company's youthful and dynamic global identity.