Big brands, small bucks
Fashionistas who have the dreams but not the bank accounts to support a high-fashion lifestyle an now sport some of the biggest luxury brands for a fraction of the cost. Read on to find out how.india Updated: Mar 19, 2010 13:53 IST
Stylist Cooki Singh put her obsession with high-end bags to good use. She started www.bag4aday.com, a website for fashionistas who have the dreams but not the bank accounts to support a high-fashion lifestyle. Singh’s entrepreneurial venture is accessible to members only who can then sport some of the biggest luxury brands for a fraction of the cost. While members were charged a yearly fee initially, you can now join free of cost.
“We initially started in Delhi and received a lot of requests from girls from Mumbai. Many of them would make use of the facility when they traveled to the Capital for weddings or some other special occasion,” she reveals. After fixing plans with a logistics partner, Singh is now available to deliver your favourite Louis Vuitton to your doorstep, where you can cherish it for about Rs 2,200 for 48 hours, including transportation charges. Smaller brands like Diesel and Furla can be rented for two days for Rs 800-plus transportation charges. “We’ve started selling bags too since many people want to get rid off their bags to make new purchases. After authenticating them and making sure they’re in perfect shape, we put them up for sale at even 60 per cent off,” she explains. While the biggest demand in Mumbai remains for the classic monogrammed Louis Vuittons (Though Mumbai girls prefer the Chocolate Boxes because they’re more subtle), Burberry and Gucci follow close behind. Most customers also come back for the same piece because they get possessive over their favourite brand.
“Now that wedding season has started again, we need to stock up on clutches, as those are the evening bags of choice,” Singh admits. “We had some Leiber clutches, but now people have also been making demands for Dior.”
While Singh doesn’t sell classic pieces like her Vuittons, the trendier pieces are for sale, so that they don’t become dated. If you rush, you might be able to snag a Jimmy Choo bag (“I bought it in a light colour and it’s become over-used”). She also promotes brands like Luella and Braccialini, which don’t have a wide fan base in India but are popular abroad. “We haven’t started renting out Indian designers because there is no demand. But we’re open to the idea.”
Bag4aday doesn’t charge a membership fee but only admits new members after a verification process. All bags are authenticated by the site and in some cases, by stores too.
Mmbai-based Bagsutra is another rental website that’s currying favour with bag lovers. The yearly membership charge is Rs 10,000, while you may have to shell out Rs 1,000 to Rs 2,000 to own the bag for a week. Sadly, members are only admitted through references.
Chloe Vasishtha, a Bandra-based stylist and designer, rents out her wardrobe filled with vintage pieces and international brands through email requests. Contact email@example.com