The BJP’s ad blitz that took off from Saturday will take forward Narendra Modi’s message to voters, overcoming the delay in the release of its manifesto until April 7 when the first phase of the Lok Sabha begins.
Focusing on issues like controlling corruption and prices and providing basic needs of the people, the ads that appeared in newspapers across the country and also on the net are to carry what is seen as Modi’s central plank in these elections.
Titled Time for Change, Time for Modi, these ads talk of Modi’s pet themes of minimising government and maximising governance, use of technology for greater public scrutiny, checking prices of essentials by getting rid of wastage, creating better storage facilities, providing basic needs like water, electricity and sanitation, better agriculture and ensuring jobs and growth in industry.
Unlike the manifesto, which got caught in verbosity and needed editing for an easy read, the ads are straight from what BJP leaders call Modi’s talking points in the campaign.
Even the BJP’s charge sheet, which was released a day earlier, underscored those points on three aspects of governance that he has promised to eschew if the BJP-led NDA is voted to power.
As deputy opposition leader in the Rajya Sabha Ravishankar Prasad put it, “The charge sheet may appear to be a compendium of what the party has said in Parliament and outside but the purpose is to remind the voters what went wrong in the country under the UPA dispensation and should never be forgotten.”
BJP spokesperson Nirmala Sitharaman, who put together a 68-page document titled A Dark Decade In Governance, said, “The document reflects the BJP’s election promises and lists the commissions and omissions of the UPA that the BJP will eschew. Thirdly, it details the extent of institutional damage left behind by the 10 years of Congress rule.”
Prasad said, “We didn’t even touch upon on all the instances of scams. There were too many. So we kept a benchmark of Rs 10,000 crore and above.”