The BJP has fine-tuned its Narendra Modi-centric campaign for the last two rounds of election on May 7 and 12 covering 105 Lok Sabha seats. The last big push follows the Friday release of fresh sets of video campaign material featuring Modi and his slogan for Varanasi.
"Our campaign theme has been launched. We are using them. We have prepared fresh campaign materials focusing on the remaining phases of the election," BJP leader Arun Jaitley said. According to plan, Modi began his daily 3D hologram rallies on Friday with focus on rural pockets of Poorvanchal and Awadh regions of Uttar Pradesh.
"3D rallies are a hit in urban areas. But the response from the rural areas is immense. We plan to hold one event every day, which would cover 100 places," said BJP vice-president Mukhtar Abbas Naqvi, who heads the party's Central Programme Implementation and Coordination Committee.
In 2009, the BJP won none of the 15 UP seats going to polls on May 7 while it bagged only three of the 18 seats where polling is scheduled in the last phase on May 12. These mostly consist of rural pockets.
Nearly a dozen teams of theatre artists, each comprising about 15 people, have also been sent to UP to canvass for Modi in the rural pockets. Each team will hold at least five shows a day.
"We have added a regional flavour by involving local artists fluent in Awadhi and Bhojpuri to connect with the voters. It is like think global and do local," said BJP secretary Vani Tripathi, who is overseeing exercise. These plays, highlighting UPA's failure, are also being performed in Bihar and West Bengal.
While several party workers from outside the state are already camping in Varanasi, sources say the campaign will gain momentum after Modi shifts his base to Varanasi. Tied up with campaigning till May 5 for the eighth round of election, Modi will spend three-four days in Varanasi from April 6.
"He will also campaign in other states but is likely to spend the night in Varanasi. This will be for the first time that he will camp in a place outside Ahmedabad and Delhi during campaign. This is bound to lift party's campaign," a senior BJP leader said.
"We are focusing on consolidation of efforts and resources besides extensive booth management," said BJP's IT cell convenor Arvind Gupta. He is part of the BJP's election war room and campaign on social media.