The BJP's party machinery is working overtime to make Prime Minister Narendra Modi's Kashmir rally a success. From holding a Shikara rally on the Dal lake on Sunday to making personal calls of invitation, the BJP is mixing technology and physical contact to have one lakh plus valley audience for the PM rally.
PM Modi is holding his first poll rally at Sher-I-Kashmir Cricket Stadium in Srinagar on Monday to boost his party prospectus in the ongoing assembly polls, where his party aims to win more than 44 seats. The rally comes after a string of attacks on Friday that left 21 people dead.
"No violence can beat us. People here have decided to go with ballot and not bullet," said Megha Somaiya, who has been running BJP's Srinagar campaign to invite people for a month now.
She accompanied BJP's all-India party national secretary Tarun Chug in a rally of 100 Shikaras (boats) on Sunday forenoon. It started from Zabarwan Park and passed through Nehru Park to reach Dal dwellers spread over 11 square km.
"We extended personal invitation to Dal dwellers. We can see people here are eager to listen to the prime minister. The shadow of Chinar tree no more grow towards north (Pakistan) now but south, which is India. People know Modi ji is a doer," she said.
The BJP has seven teams working over time to reach out to people. "We have been able to reach out to more than 15 lakh valley population on phone, social networking sites and through mouth campaigning," she said.
The philanthropist NGOs, who worked during the floods and provided medical aid, are also helping to spike audience for the much-awaited rally.
The phenomenal more than one lakh people have been reached on phone only. "We have been calling people personally and extending invitation on SMS too," she added.
Jammu-based BJP team has been assigned to reach more than 50,000 people. Many more teams are spread in Delhi and Srinagar. At least seven teams are working round the clock to make the rally a success. The BJP targets to reach out to 3.50 lakh residents of the valley on phone only.
The prime minister, sources said, will focus on the valley youth and development plank to create a space for the party. "To describe the PM's visit just a milestone will be an understatement. It is a turning point for Kashmir," she said.
Meanwhile, unprecedented measures are underway to provide foolproof security for the event. All roads have been sealed by barricades of vehicles to stop any militant vehicle to reach to the venue. All roads heading towards the venue have been closed for public traffic for the rally.