Buoyed by the noise the party created in Kashmir after Narendra Modi became the Prime Minister, the BJP for the first time has set up a media cell in Srinagar. Opened on Sunday exclusively for the polls, it was described as a "media war room".
"It will brief the media about day-to-day happenings every day at 5pm," said BJP's Kashmir spokesman Khalid Jehangir.
The media room was inaugurated by BJP MP and J&K affairs in-charge Avinash Rai Khanna and state media head Arun Kumar Gupta at Pamposh Hotel in Lal Chowk.
It is just 2km away from Hurriyat headquarters in Srinagar's Rajbagh area.
It once again highlights the BJP's upward drive to build on the parliament poll results, when it won three seats in the state and took lead from 27 of the 87 assembly segments. The party has to bank hugely on the Muslim-majority Kashmir valley to reach the 44-seat mark to form a government.
Khanna said the media war would act as a bridge between the the party and the press. "We believe in transparency and our party wants to ensure that all the programmes announced by the party leadership reach the masses," he added.
Jehangir said it was the first step towards ensuring that BJP leaders remain accessible to all.
Jitendra to head campaign panel
Jammu: J&K BJP president Jugal Kishore Sharma on Sunday reconstituted the state election campaign committee. It will be headed by Union minister Jitendra Singh as chairman, with Ashok Khajuria, Nirmal Singh, Shamsher Singh Manhas, Chaman Lal Gupta, Thumpstan Chhewang, Farooq Khan, Sunil Sethi, Lal Singh, SS Bijral, Vibodh Gupta, Bharat Bhushan, Gharu Ram, Ajatshatru Singh, Yudhvir Sethi, PS Gill, Vikram Randhawa and Haleema Begum as members.