BJP surpasses one and all in election campaigning

  • Vikram Sharma, Hindustan Times, Jammu
  • Updated: Dec 18, 2014 20:59 IST

The Bharatiya Janata Party has turned out to be the number one party in the state when it comes to campaigning for the assembly polls. The BJP has held 193 major rallies with many national leaders taking part; Prime Minister Narendra Modi himself held nine rallies in the state to garner votes for the BJP.

Besides Modi, BJP's national president Amit Shah also addressed nine rallies. Union home minister Rajnath Singh addressed fifteen rallies while finance minister Arun Jaitley and foreign minister Sushma Swaraj addressed two rallies each. Union health minister JP Nadda addressed fifteen rallies.

The BJP's senior state -level office bearers have also been chairing organisational meetings at different levels to strengthen the party's 'shakti kendras'.

The approximate number of rallies addressed by local leaders and the party candidates is more than 300 and the total number of public rallies has crossed the 525 mark.

The BJP also organised a number of 'Vision Seminars' on different issues which were also addressed by union ministers.

Besides utilising the services of the traditional means of communication - the print and electronic media, the BJP also took lead in setting up a state media war-room which is well-equipped with the latest gadgets.

This 'war room' works 15 to 18 hours daily. It keeps party leaders abreast of happening in each constituency and compiles details of the political campaign.

The party has also adopted the latest means of social media including Whatsapp, Facebook, Twitter, and a 'missed call service'. It also pressed into service 3D and selfie vans across the state.

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