JANSANGH STYLE of campaign will be followed by the BJP during its electioneering in Vidisha Lok Sabha and Bada Malehra assembly constituencies in its bid to counter its rivals.
The decision appear to have stemmed from Budhni by-election experience where the party leaders had goofed up, almost costing Shivraj Singh Chouhan his election to the State Assembly.
Embarrassed by over enthusiasm of his cabinet colleagues and party leaders in showing their loyalty to the CM, which ultimately ended up mismanaging the electioneering in Budhni earlier, Chouhan has decided to lead the campaign.
Several senior party leaders, including the BJP national president Rajnath Singh, LK Advani, and Sushma Swaraj, will address election meetings particularly in Vidisha.
The CM will be present at the time of filing of nomination papers by Rampal Singh and Kapur Chand Ghuvara. Rampal Singh is expected to file his nomination papers on October 13, while Ghuvara on October 11. By ensuring that Rampal Singh gets precedence over Varun Gandhi, Chouhan has assumed more responsibility for Vidisha by-poll.
Party sources said that the Jansangh pattern of electioneering would mean that there is no hype and brouhaha over the election affairs and the thrust would be on door-to-door canvassing.
The ministers will not be away from the electioneering but their role in by-election will be sans glamour and pomp. Every state assembly constituency in Vidisha Lok Sabha constituency will have a minister in charge. But they will strictly use private vehicles and their every movement will be intimated to the State BJP. Each of the state assembly will be divided into at least 35 sectors and there will a leader in charge.
Similarly, there will be leaders and workers in charge of party affairs at each of the polling booths. There will be less use of vehicles, posters and banners and the party workers will focus mainly on door-to-door canvassing.
Chouhan and Rampal Singh on Sunday visited certain bereaved BJP workers place at Mandideep. Rampal Singh will meet the party workers at Mandideep on Monday, accompanied by the Chairman of Bhopal Development Authority Dhruv Narayan Singh and Raisen BJP unit president Surendra Tiwari.