Undeterred by successive failures to win a single assembly or Parliament seat from Left dominated Kerala, a determined BJP is making all out effort to reverse the trend by pouring in resources and manpower to win at least two Lok Sabha seats from the state this time.
The party is engaged in hectic campaigning to win from capital Thiruvananthapuram from where high-profile Congress candidate and former UN diplomat, Shashi Tharoor is contesting besides Kasargode bordering Karnataka.
While the BJPs' state unit chief P K Krishnadas himself is in the fray in Thiruvananthapuram, the party has fielded K Surendran in Kasargode.
Struggling to achieve a breakthrough, BJP had put up its best-ever performance in the state in 2004 Lok Sabha polls during which its senior leader and former Union Minister O Rajagopal got 2.28 lakh votes but lost to CPI in a triangular contest.
The post-poll assessment of the party was that the high power campaign unleashed by it had antagonised sections of voters, especially those belonging to minority communities who rallied behind CPI candidate late P K Vasudevan Nair.
This time round, the party has decided to avoid fanfare but is reaching out to the voters in every nook and corner of the sprawling constituency.