THE NUMBER of blogs would soon cross the one million mark in India, says Ankit Maheshwari, CEO of Instablogs Network.The Network is Asia’s biggest and the world’s fourth largest blog network. The other three are Weblogsinc, 9rules and B5media.
“ There is an unlimited potential for the growth of blogging in India, as the new-age people-to-people communication with two million internet connections are being installed every year. The number of internet subscribers will spiral and so would the number of blogs in the coming few years”, Maheshwari said in a telephonic interview with the Hindustan Times.
Instablogs Network (http://www.instablogs.com) has over 100 blogs under its flagship. Having offices at New Delhi and Shimla, Instablogs has been a premier Internet news organization based on blogging. Launched about a year back, Instablogs is presently serving over a million visitors per month by generating consumer oriented news through its 16 channels which include politics, technology, social Issues, lifestyle, entertainment, environment and others.
Maheshwari said that the new writers who take up blogging are not able to succeed as easily as in the past. “ Two of the biggest problems faced by new writers are technical knowledge about blogging and getting an active readership for their new blogs,” he observed.
In a bid to redress these problems he said the Instablogs community was providing a user friendly interface which simplified the submission of articles and provided social media tools to help the writers socialize with other members and build a quick and steady readership. “Even existing bloggers can benefit by integrating their existing blogs with the Instablogs community,” Maheshwari added.
Observing that blogging will help in the growth of the traditional media, he said: “ In the coming days we are going to see citizen journalists becoming a vital part of the media ecology.”