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Bollywood gets haute

Bollywood stars do double duty as fashion designers and are a big hit with their clothing lines. Kirti Mehta writes on the trend.

india Updated: Apr 22, 2008 15:44 IST
Kirti Mehta

Bollywood beauty Katrina Kaif has just announced her plans to launch a fashion label. The actress with the most hits this year is now all set to prove that she can do as well in another field. She's not the only one.

No matter how busy our Bollywood stars are with movies and endorsements, they are never too busy to take up on new ventures that also promise them big bucks. A lot of big names in stardom have picked up needle and thread to design clothes for their beloved fans, courtesy popular fashion labels.

These include Kareena Kapoor for Globus, John Abraham for Wrangler and Hrithik Roshan for John Players. Salman Khan and Bipasha Basu are the other stars who have declared their intention to join the bandwagon of actors-turned-stylists.

Starry sales
John Abraham was the first to come out with his fashion line for Wrangler. In the first month of its launch, the line sold 12,000 pieces across the country Janani Subramiam, business head, Wrangler, says, "John's line is a super success. We are in the fourth season now, and sales have increased manifold.'

Kareena's collection for Globus is also doing very well apparently with young girls. Ducking to get Bebu's look seen in the AD campaigns.

Vinny Nadkarni, CEO Globus, says, Unr first sununer ad led to the two styles worn by Kareena becoming such a rage that the vanished from shelves within W hours around the countn.

All work, no play
Stars not only lend their names to the line but also share their designing sensibilities. Wrangler's design team works closely with John and all the designs are personally approved by him. Kareena too spends a lot of time designing and also keeps the Globus team updated on the latest that Hollywood has.

"I eagerly look forward to our brainstorming sessions while designing the collection. I get great creative satisfaction to be involved in this complex design process," she says.

If John and Kareena weren't enough, Bipasha Basu is following her boyfriend and plans to come out with her own fashion line sometime in the future.

Salman Khan also plans to follow suit with the help of his sister fashion designer Alvira Khan. He's not being frivolous about fashion, though - all money from his line will go to charity.