Animation seems to have made its presence felt in tinsel town. After the success of
, Percept Picture Company (PPC) will present its third film, tentatively titled --
. And the list doesn't end there.
Yash Raj Films has tied up with Walt Disney Pictures for
, while Ravi Chopra is making
. Then there is 3D animation film,
Icy N Spicy
, which is produced and directed by Delhibased Anil Goyal. UTV too will come up with five animation films, out of which
will be the first to hit the screens.
Even our stars are contributing to the fanfare. If Saif Ali Khan and Kareena Kapoor have lent their voices to
, Ajay Devgan and Kajol have done the same for Kumar Mangat's
Toonpur Ka Superhero
Says Shailendra Singh of PPC, "A star face or voice is certainly a driving force. In April, PPC will release Jumbo, which will have the voice of one of top three Khans."
Shah Rukh Khan and Rani Mukerji are expected to dub for Karan Johar's film.
So far mythology has been a bankable subject for filmmakers aspiring to make animated films. Says Alpana Mishra, head of production, UTV, "Our mythology is full of the kind of stories these superhero films are made of."
But now filmmakers are going beyond mythology. Imagine a dog saying, "Rahul is a cheater?," the famous lines from Karan Johar's film
Kuch Kuch Hota Hai
. Yes, you'll see this soon in Johar's
Kuchi Kuchi Hota Hai
"Directed by Tarun Mansukhani, it is a love story of a dog," says Johan.
... too narrates the story of a dog. "Romeo is a dog, who is cared for by a rich family. His life takes a turn when his master abandons him," says a source from Yash Raj Studio.
Money at stake:
The money riding on these films is big. "A recent industry estimate claims that in India, animation industry is of Rs 2000 crore and is expected to double up in five years," says Mishra.
According to Singh,
will cost approximately Rs 50 crore.
"It's a big budget project, in terms of technique, marketing and content." Even
Icy n Spicy
is a Rs three crore film.
"It's an 80-minute long film with eight characters," says Goyal. "Our next film will be
which is planned at a cost of Rs 30 crore."
For your eyes only:
Roadside Romeois a story of a dog whose life changes when his master abandons.
Dream Blanketwil hit the theatres by 2009
Made on a budget of a whopping Rs three crore,
Icy N Spicywill have eight songs