Bollywood legends to go 'on sale' in UK
Leading toy maker Spin Master Toys UK will launch the first-ever Bollywood dolls on August 1. Mesmerising the world?india Updated: Jul 25, 2006 03:27 IST
Dolls immortalising Bollywood's leading stars Shahrukh Khan, Kajol, Hrithik Roshan and Priyanka Chopra will be sold in the UK from August 1 under the brand name 'Bollywood Legends'.
The first four 'Legends' - Shahrukh, Hrithik, Kajol and Priyanka - have all been immortalised for their fans with the stars themselves having been involved throughout the process of creating their dolls, the manufacturers of the dolls claimed on Monday.
Leading toy manufacturer and distributor Spin Master Toys UK have joined forces with entrepreneur Shameen Jivraj to launch the first-ever Bollywood dolls.
Shameen came up with the concept four years ago, and more recently approached Spin Master Toys UK to handle the UK distribution of the dolls.
The driving force behind 'Bollywood Legends', Shameen, brings a wealth of toy industry experience with her, having headed the 'Shiny Doll' development team as well as many other well-known children's brands such as 'Star Wars' 'Playdoh' and 'Teletubbies'.
She said: "I became intrigued by Bollywood a little while ago and was drawn into the movies with their mix of fun, fashion, music and dance. It's such a magical and emotive arena and I wanted to create something that would allow the audiences to be able to take some of that magic home to treasure and enjoy in a unique and new way."
The 12-inch dolls have been meticulously crafted, with attention paid to every detail, from their outfits and their expressions down to Shahrukh Khan's famously curved eyebrows.