The 22nd James Bond movie Quantum of Solace starring Daniel Craig, faster and more furious 007, opened with the fanfare and a horde of celebrities, one always assumes at Bond film premiere. This one was billed as one of the largest the country has ever seen.
The Royals Princes William and Harry came too and were cheered by fans some of whom had waited all day, hoping to spot them at their first Royal Premiere. The Princes also met 200 invited servicemen, veterans and their families on the red carpet in London's Leicester Square Odeon cinema.
The hero of the evening Craig arrived in a sea of flash lights.
Although his arm was in a sling he signed autographs and posed for pictures. Proceeds from the event will help support two charities, the Royal British Legion and Help The Heroes. When asked why it was important the film was launched in London, said, "Because it's Bond - it's as British as it could be."
Leicester Square was transformed with giant screens and speakers belting out Bond themes old and new. Speaking on the red carpet with his long-time partner Satsuki Mitchell, Craig said he could never get used to the "incredible" reception he received from the screaming fans and was "very happy" with the film.
Dame Judi Dench, who plays Bond's boss M, was the first big star to walk the red carpet, revealing to the cameras a 007 stuck in glitter on the back of her neck. She said she hoped the next Bond film would see the return of regular characters.
Q and Miss
New Bond girl Olga Kurylenko arrived on the red carpet wearing a dramatic red dress and said the evening was "very exciting and overwhelming" for her.
Bond producers Barbara Broccoli and Michael G Wilson, as well as director Marc Forster who said there was an incredible amount of pressure to create this film because the last one was so successful and the expectation was so high, but "I'm really pleased with the movie."
Quantum of Solace picks up where the previous Bond film, Casino Royale, left off - making it the first sequel in the 40-year-old franchise. The British super spy with the license to kill, has been betrayed by his girlfriend, Vesper Lynd. Crossing Europe and South America he fights to find out the truth behind her actions. Along the way, the secret agent falls foul both of his enemy and British and US intelligence as his mission becomes intensely personal.
Quantum Of Solace is said to have cost $230m (£141m) to make. But it is widely expected to eclipse the success of 2006's Casino Royale, which took $594m (£364m) at the global box office.