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Book explores NE as ASEAN gateway

Lt. Col. Kaushik Sircar's new book attempts to serve as a guide to entrepreneurs, looking at the north-east as a potential market.

india Updated: Jul 31, 2006 12:30 IST

A new book by an army officer aims at acquainting readers with a rapidly growing consumer market in the northeast states besides offering an insight into the behaviour of the people of that region.

"The Consumer in the North East: New Vistas for Marketing" by Lt. Col. Kaushik Sircar attempts to serve as a guide to entrepreneurs and multinational companies looking at the region as a potential market.

Speaking at the book-launch Saturday, former Lok Sabha speaker P.A. Sangma said people from the rest of the country were still to know about the northeast.

"They do not know us. The northeast is going to be economically active in the near future. The government's 'look east policy' will help the region become a great trading zone.

"The northeast is bound to prosper due to its proximity with the ASEAN (Association of Southeast Asian Nations) countries and the book will be of great help to potential investors in the region," he said.

Besides giving an overview of the states of the region, the book published by Pearson Education also attempts to explain consumer behaviour.

Sircar, an officer with the Indian Army, based the book on his experiences in the region during his tenure with the Assam Regiment.