Fictional Kazakh journalist Borat Segdiyev, the creation of comedian Sacha Baron Cohen, has made it to GQ magazine’s annual list of top 100 most powerful men in Britain.
The character is ranked 19th on the list, just one place behind Prince William and two behind Tory leader David Cameron.
"Not since John Lennon has an English entertainer had such an effect on the world," the Scotsman quoted GQ as saying about Baron Cohen.
James Gordon Brown, the Chancellor of the Exchequer of the UK and a Labour Party politician, was in pole position for the second year running, followed by British Prime Minister Tony Blair who was in second place.
"Brown is all but chief executive of a government where Blair is largely a figurehead," the magazine said.
The Governor of Bank of England, Mervyn King, was named the third most powerful man in Britain, and was followed by Tesco chief executive Sir Terry Leahy, media mogul Rupert Murdoch, BBC director-general Mark Thompson and Top Shop boss Sir Philip Green.
British Home Secretary John Reid wrapped up the 10th position on the most powerful list.
Top sporting figure on the list was Chelsea owner Roman Abramovich, securing the 16th place, while the highest ranked football manager Sir Alex Ferguson was at 83rd postion.
The only football player to make into the list was England and Chelsea star John Terry, named at 32nd place, while the man he replaced as the England captain, David Beckham, failed to get a mention.
Channel 4 director of programmes Kevyn Lygo was at number 50, while Peter Bazalgette, UK chairman of Big Brother makers Endemol, is 56th.
Other celebrities named in this year’s list include TV chef and school meals crusader Jamie Oliver (15), M&S chief executive Stuart Rose (26), and the Top Gear presenter Jeremy Clarkson (70).
TV presenter Jonathan Ross was one personality to have made significant progress in his position, from 99th to 29th place.