A Peking University student is offering a 1,000 yuan for ten days 'rental' of a girlfriend he wants to take home for the holidays to please his parents.
An advertisement posted on a bulletin board by physics student Zhu Lijie was seeking to rent "an honest, kind and similar aged girl with a diploma".
Zhu told a local reporter that his parents have been pushing him to find a girlfriend and had asked him to bring their "quasi-daughter-in-law" home for Spring Festival.
He tried to explain to his parents that with his nose buried in books he has had no time to make a girlfriend. The parents are apparently not that impressed though he has won the "Excellent Student Award" three times during his four year academic career.
Zhu told the reporter over the phone that he had received "nearly 20 calls in two days, and I have an agreement with one of my classmates, who will help me accomplish my plan."
When Xinhua tried to follow up the story Zhu's phone was turned off and no one in the Physics Department had heard of him.
Peking University officials and Beijing police warn students, especially young women, to be wary of such advertisements.
Yet many believe Zhu was an alias that he used to keep his plan a secret.
Wang Jisheng, a professor with the Psychology Institution of the Chinese Academy Sciences, said the ad shows that Zhu is trying to show filial piety to his parents but he is in fact only cheating them.