Mumbai cellular service provider BPL Mobile will be rolling out its Mobile TV service this month, in partnership with ZTE, a Chinese handset manufacturer. “We are looking at getting one million users of the service at the end of six months from launch. Our estimates are that revenue from this service should amount to Rs 40 lakh to Rs 50 lakh per month after six months," S Subramaniam, BPL Mobile's CEO, told reporters.
The service will be available to all BPL subscribers who have a WAP-(wireless application protocol) enabled handset, which can stream video. The service will be available for a charge of Rs 5 per minute of usage.
Subramaniam added that BPL Mobile has a revenue sharing agreement with ZTE, tilted in favour of BPL Mobile, with ZTE getting less than 50 per cent of the revenues from the service.
BPL Mobile’s Mobile TV series will provide real time streaming from news channels like NDTV India, NDTV 24x7, NDTV Profit, Aaj Tak and Headlines Today among others.
Subramaniam felt that the service will be quite useful for those who want to catch news on the go. The company has also plans to make content from other content owners available on a downloadable basis in the form of news, movie capsules etc.
Nokia recently started a pilot test with Doordarshan to offer mobile TV services through digital video broadcasting-handheld (DVB-H) technology. However, the official rollout may take a few more months. Reliance’s mobile TV service is already available for its subscribers.
Nokia and Samsung have already worked on handsets that enable the DVB-H technology for mobile TV. However, their handsets may be priced higher at Rs 30,000 or above. There are various technologies for mobile TV such as terrestrial digital multimedia broadcasting, satellite digital multimedia broadcasting, Integrated services digital broadcasting and MediaFlo etc.