Suddenly there seems to be nothing 'iffy' about IFFI (International Film Festival of India), a vindication that the festival in Goa has been gaining strength ever since this coastal state was chosen as its venue in 2004.
Bollywood superstar Shah Rukh Khan inaugurated the 42nd edition of the festival at a glittering ceremony that was attended by a host of Indian and international luminaries on Wednesday.
"Cinema is the flagship of all that is beautiful to humankind…fight for truth with cinema," said Khan dedicating the 10-day fest to "honest efforts" in making cinema.
A dapper-looking Khan opted for a written speech, and joked that he "wanted to appear intelligent in an international film festival."
This year's festival will showcase soccer-centric films as part of a 'Soccer In Cinema' package to celebrate the game that is passionately followed in the coastal state.
The tourism ministry and government-run Doordarshan and All India Radio are sponsoring the event to showcase cutting-edge cinema technology.
In her short speech, information and broadcasting minister Ambika Soni dubbed the event as the "festival of the people". She said she wanted next year's chapter to be the "festival of the international people."
Soni stressed on the need to make quality films that win awards and recognition for the country.
"We have already seen a couple of films and the standard is very good. This augurs very well for the future of the Goa Film festival," said filmmaker Adoor Gopalkrishnan who is also the chairman of the jury.