The UK Visa Services, in association with the British Council has launched a rap music video to encourage Indian students to study in Britain.
According to a press release, Indian students represent the second largest number of international students in higher education in Britain.
“The number of student visas issued in India has been increasing year on year. 2008 marks another record year with 26,000 student visas issued so far - an increase of 14 percent on the whole of 2007,” said the release.
To cash in on this growing demand, UK Visa Services and British Council have attempted to simplify and explain the right way to students to apply for a visa through a rap music video. The campaign was launched in New Delhi on Wednesday.
A production by the press and communications department of the British High Commission here, the student visa rap music video can be found on the websites -- www.ukinindia.fco.gov.uk and www.britishcouncil.org.in.
The visa application process for students will be incorporated into the Points Based System from March 2009.
To make the process more transparent and simpler, a new Tier 4 system will be used.
The event, hosted by the British High Commissioner Richard Stagg, also marked the beginning of the Britain education exhibitions across India.
The two-day exhibition will start in Mumbai on Saturday and will begin in Delhi Nov 22. The exhibitions will include visa seminars as well.