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Britannica's halt of print edition triggers sales

It turns out all Encyclopaedia Britannica had to do to breathe new life into the sale of its print edition was to kill it. Since Britannica announced last month that it was discontinuing its print editions, the company said sales have skyrocketed.

india Updated: Apr 06, 2012 11:12 IST
A-32-volume-set-of-the-Encyclopaedia-Britannica-is-shown-in-this-undated-publicity-photograph-released-to-Reuters-The-Encyclopaedia-Britannica-which-has-been-in-continuous-print-since-it-was-first-published-in-Edinburgh-Scotland-in-1768-announced-it-will-end-publication-of-its-printed-editions-and-continue-with-digital-versions-available-online-The-flagship-32-volume-printed-edition-available-every-two-years-was-sold-for-1400-An-online-subscription-costs-around-70-per-year
A-32-volume-set-of-the-Encyclopaedia-Britannica-is-shown-in-this-undated-publicity-photograph-released-to-Reuters-The-Encyclopaedia-Britannica-which-has-been-in-continuous-print-since-it-was-first-published-in-Edinburgh-Scotland-in-1768-announced-it-will-end-publication-of-its-printed-editions-and-continue-with-digital-versions-available-online-The-flagship-32-volume-printed-edition-available-every-two-years-was-sold-for-1400-An-online-subscription-costs-around-70-per-year