A British television channel is stubbing out smoking from classic children's cartoons after a viewer complaint about episodes of
Tom and Jerry
Children's channel Boomerang yesterday said it had cut scenes from two episodes of the violent cat-and-mouse cartoon "where smoking could be deemed to be glamourised."
"We have now pledged to view Boomerang's entire library of favourite cartoons and remove all other references that could be seen as glamourising smoking in all our shows," said Cecilia Persson, vice president of programming, acquisitions and presentation for Boomerang's parent, Turner Broadcasting UK.
Turner said the decision applied only to Boomerang's output in Britain, which includes The Flintstones, The Jetsons and Scooby Doo.
British television regulator Ofcom said Monday that one viewer had complained about two Tom and Jerry cartoons - each more than 50 years old. In Texas Tom, the eponymous cat tries to impress a female cat by rolling and smoking a cigarette with one hand. In Tennis Chumps, Tom's opponent is seen smoking a cigar.
Ofcom said it welcomed the broadcaster's decision to remove scenes "where smoking appeared to be condoned, acceptable, glamourised or where it might encourage imitation." Britain's broadcasting code says smoking should not be featured in programmes aimed at children "unless there is strong editorial justification.