PUBLICITY MATERIAL dealers have suffered heavy losses following the Bahujan Samaj Party’s (BSP) decision not to filed candidates for the civic body polls.
They have invested huge amount in preparing publicity material for the BSP.
However, for the first time independent candidates are not facing any difficulty in getting publicity material. An independent candidate can get publicity items of his choice from the shops. Some dealers have also produced recorded cassettes for publicity purposes. Sale of these cassettes has touched a new height.
The manufacturers have also introduced several attractive items this time for publicity purposes. The most innovative designs are found in the caps. For independent candidates, multi-coloured caps are available at the shops. These caps are highly attractive and almost all the independent candidates have supplied these caps to their supporters and have asked them to wear it during the canvassing.
Besides, flags, banners and badges of myriad kinds are also available in the “publicity market” situated at the Meston Road. Independent candidates have just to tell the symbol they were allotted and he would get the whole material printed in attractive colours . He has just to order for printing his name upon the publicity material and that too could be done by the dealers within three to four hours.
Considering the fund limitations, the manufacturers have also used good quality of raw material which included cloth of higher quality while they used inferior quality cloth for the publicity material produced for the independent candidates.
The demand for waterproof publicity material has also gone up as these could not be destroyed easily either by the weather conditions or by the rivals.
Despite ban on using lightweight plastic paper of any kind of use, most of the publicity material were printed on lightweight plastic paper.