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Business biggies smell trade at Cannes

A contingent of leading film producers and business luminaries will promote business at Cannes.

india Updated: May 20, 2006 15:05 IST

Seeking to create a vibrant environment for the Indian film industry, a strong contingent of leading film producers and business luminaries under the banner of the Associated Chambers of Commerce and Industry of India (ASSOCHAM) is at the Cannes.

The delegation consists of noted film producers like Aditya Bhattacharya, Ashvin Kumar, Deepa Sahi, Ketan Mehta, Sudhir Mishra, Akbar Khan, Ashutosh Gowariker, Shekhar Kapoor and Kabir Bedi besides CEO, Star TV Peter Mukherjea, Chairman, UTV Roonie Screwvala, and Ashok Amritraj.

They will focus on five key areas which include establishing and positioning India as a location for global content creation, exporting Made in India content, Globalising local entertainment and media company, nurturing and augmenting local talents through international quality entertainment and media education.

The size of Indian entertainment industry is estimated at Rs 36,000 core which is expected to go over Rs 84,000 crore by 2010, in view of which its participation in Cannes film festival assumes special significance, an ASSOCHAM spokesperson said.

The Chamber is also sending a delegation to London consisting of 30 industrialists including Chairman of Mcorp Global Dr B K Modi, Chamber's Indo-UK Business Forum Chairman, Rajpal S Chowdhury, CEO of Paharpur Business Centre Kamal Meattle, Chairman Emeritus, ITC and Chairman Cosmos Consulting K L Chugh, CMD, Kwality Processed Food Services Pradeep Wig Shristi, Infrastructure Development Corp. Chairman H P Kanoria and AGIO Pharmaceutical CEO Madhusudan Ruia. It is led by ASSOCHAM President Anil K. Agarwal.

Cabinet Minister of Housing, Animal Husbandry & Fisheries, Govt. of Himachal Pradesh Harsh Mahajan is also part of the delegation.

Mr Agarwal said they will meet Prof of Economic and Director for the Study of Global Governance in London and also have parleys with the Indian High Commission to explore the possibilities of further expanding the cooperation between the industries of two countries, especially on transfer of technology.

The delegation will also meet senior representatives of London Chamber of Commerce and have negotiations with its members in the areas of real estate, civil aviation, manufacturing, services, food processing and construction.

In addition, the ASSOCHAM sponsored delegation will meet its counterparts in UK's exports and import businessmen to go beyond London by using it as a base country for promoting India's exports.

Indian businessmen accompanying the delegation will also forge alliance for strategic partnership with the companies of UK that are multinationals in nature, particularly in areas of telecom, drugs and pharmaceuticals, processed and agro foods, commercial and housing projects etc, the spokesperson said.