The commencement of festive season with the onset of auspicious Navratris has brought some hope to local businessmen, who for the past some time were facing a slowdown owing to disturbances in state, pitru paksha sharaddh, and high inflation.
All markets in city have been decorated now and have been given a vibrant feel with customers thronging shops to make new purchases.
Garment stores are filled with customers, who are making purchases for the ongoing marriage season and upcoming EID festival.
Electronic stores too are witnessing a huge footfall, with increase in sales of mobile phones and consumer durables.
Sales have also picked up in the automobile sector with customers buying new cars since the Navratris commenced on October 5.
"There has been a considerable rise in sales since the past six days. We have faced the worst recession ever in these past six months for a number of reasons, including earthquake in Doda region, violence in Gool and Kishtwar and subsequent curfew in Jammu. These disturbances kept customers away from markets. Also, the inauspicious period of sharaddh has hampered the sales," said Sahil Malhotra, who owns a garment store in Ragunath Bazar in Jammu.
"Now, with the commencement of festive season, the customers are coming in large numbers," he added.
He, however, stressed: "In Jammu, customers come for shopping only during the marriage season and only few customers come for buying stuff on birthdays and anniversaries. We experience a huge loss in business, when there are no marriages."
Sunil Malhotra, sales manager, Jamkash Vehicleades (distributors of Maruti Ltd.) in Jammu said: "For the past six days, there has been a huge surge in sales. We have already sold 202 cars till Tuesday. However, earlier, we could barely sell five to six cars. Majority of customers desist from buying cars during shraaddhs."
Ritu Verma, a housewife said: "I was forced to curtail my shopping budget owing to rising prices of essential commodities. But now, with the beginning of the auspicious period, I am planning to make new purchases, which I had kept on hold for the past few months."