Buy a PC, Microsoft tells you how | india | Hindustan Times
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Buy a PC, Microsoft tells you how

MICROSOFT INDIA would soon start running a three-minute promo titled ?How to Buy a PC? across cinema theatres for popularising its newest product offering ?Windows XP Starter Edition for India? in Uttar Pradesh. Rishi Srivastava, director, Windows Client Business Group, Microsoft India, told Hindustan Times here on Thursday that the three-minute film to be run in cinema theatres was also aimed at boosting sale of PCs in Uttar Prad-esh.

india Updated: Jun 09, 2006 01:11 IST

MICROSOFT INDIA would soon start running a three-minute promo titled ‘How to Buy a PC’ across cinema theatres for popularising its newest product offering ‘Windows XP Starter Edition for India’ in Uttar Pradesh.

Rishi Srivastava, director, Windows Client Business Group, Microsoft India, told Hindustan Times here on Thursday that the three-minute film to be run in cinema theatres was also aimed at boosting sale of  PCs in Uttar Prad-esh.The pre-loaded Windows XP Starter Edition for India software on PCs have Hindi and English language interface which allows users to easily switch between the two languages while operating their PCs”, he said.Srivastava said that PCs pre-loaded with the new software were being made available in partnership with HCL and Sahara Computers across 13 major cities in Uttar Pradesh .

"The cities being targeted by the software behemoth for promoting the Windows XP Starter Edition for India  during the first phase are— Lucknow, Kanpur, Varanasi, Allahabad, Gorakhpur, Agra, Ghaziabad, Meerut, Jhansi, Bareilly, Aligarh, Muzaffarnagar and Moradabad”, he said..

The new product offering is coming loaded with other products and services such as an anti-virus software from ‘Quickheal’ and educational content from ‘Edurite’, Srivastava said.

This apart, Microsoft India was already running a scheme titled “Asli Lao Inam Pao” from June 1 to 30 for rewarding customers buying Windows XP Starter Edition for India PCs from recognised vendors across the State, he added.Prof S P Dixit, former Head of the Department of Hindi and Mass Communication at Lucknow University, who was present at the launch function, said that LU had started a post graduate course in  “Language Technology 18 years back in the city. “The use of  Language Technology had become imperative for PC manufacturers as software in local languages are now being made available to the PC users for an easier interface”, he added.