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Buy Himachali handicrafts sitting at home

india Updated: Jan 19, 2010 10:49 IST
aphull@hindustantimes.com
aphull@hindustantimes.com
Hindustan Times
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Shop for Himachal handicrafts, sitting at home in any part of the world now and get 20 per cent discount too on this.

Aimed at boosting sales, the Himachal Pradesh State Handicrafts and Handloom Corporation Limited launched e-shopping facility on Monday to attract the buyers.

Industries minister, Kishen Kapoor, who inaugurated the website of the Corporation, www.himcrafts.com, became the first user of e-shopping facility by purchasing a cap on Himachali cap online.

Over 1,000 Himachali products, including Kullu and Kinnauri shawls, traditional caps, patties, stolls, woolen socks and silver ornaments have been put on display on the website.
The products ordered on-line would be dispatched by the Corporation within three weeks of the order.

“From hand-knitted woolens by rural craftsmen like shawls, stoles, mufflers, socks, gloves, pullovers and caps, to Kangra paintings to Chamba rumal (handkerchief) to Chamba chappals (slippers) and to jewelry items, everything can be on-line,” Kapoor said.

The Corporation offers 20 per cent discount on its retail outlets too. It buys its products from various societies involved in the making handicrafts and handlooms. Around 15,000 families are benefited by it.

“The demand for Himachali handicrafts is quite popular among foreigners. Now, this will help them buy the products easily,” Kapoor said.

He said a stall of Himachal handcrafts will be put up in Delhi during the Commonwealth games, which would also increase the access to people from abroad.

The Handicrafts Corporation, which is running in accumulative losses of Rs 17 crores (annual turn over Rs 10 crores), has made an attempt to make its marketing attractive and appealing by hiring the services of a model from outside the state for Rs 95,000.

"We want to catch the attention of buyers through modern marketing strategies. But we have limited money. The funds for the hiring a model was provided by the Government of India,’’ he said.

The Himachal Handicraft and Handloom Corporation, which deals with the handicrafts, is operating 15 sale outlets, including one each in Bangalore and Delhi.

The minister said that in the 30 exhibitions organized during the current fiscal, a sale of Rs 82 lakhs had been recorded, which was much higher than the Rs 45 lakhs achieved last time.
Supported by the Ministry of Textiles, a Rs 2-crore project for the benefit for 5,000 weavers in Kullu handloom cluster was under implementation, said Kapoor.

Other than that Rs 44.20 lakh project for Mandi handloom cluster and another Rs 55.15 Lakh project for Kinnaur handloom cluster were being executed for the benefit of weavers, the minister said.