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Campaign to stop child abuse

Seeking to free tourism spots in Kerala from sexual abuse of children, State Tourism Department has launched a poster campaign jointly with childright NGO Childline.

india Updated: Mar 23, 2009 15:18 IST

Seeking to free tourism spots in Kerala from sexual abuse of children, State Tourism Department has launched a poster campaign jointly with childright NGO Childline.

To start with, world renowned sea resort Kovalam near Thiruvananthapuram has been chosen as the targetted area for distribution of posters, pamphlets, stickers and book-marks appealing the vistors and the local people to ensure safety of children, Childline Co-ordinator Ameer Muhammad told PTI.

The first set of posters being prepared as part of the campaign features a smiling boy with the caption "be a guardian angel." Besides displaying the poster in spots where the tourists gather, it woud be distributed to hotels, restaurants, shops and houses in the area.

The printed material would carry the toll-free number of Childline (1098) and that of the local police station so that if somebody came across cases of child abuse the authorites could be alerted.

"The immediate reason for launching the campaign was three cases of child molestation reported recently from Kovalam. Two of these involved foreign tourists and another a local person," Childline official said.

A meeting would be called soon to enlist the co-operation of hotliers, tour operators, residential assoications and other childright NGOs for the campaign. In the next phase, it would be extended to other tourism centres across the state, he said.