This is a clear case of what India thinks today, the world thinks tomorrow. After we Indians fine-tuned the art of match making, the Swiss have given it a management spin: some of the country’s top professionals are using the services of a former corporate headhunter, Trea Tijmens, to find soul mates. While most of you would think, perhaps correctly, that in matters of heart such business-like efforts don’t work, Tijmens says that most professionals are dissatisfied with the ‘haphazard approach’ towards romance. Since there are no free dinners, the cost of outsourcing is also pretty tidy: clients pay 4,000 Swiss francs upfront for an 18-month membership, which includes an interview, a personality test and professional photograph for their portfolios, not their stock options but of themselves. Each ‘encounter’ the company arranges costs another 250 francs. And as we warned you earlier, there are no free dinners: the client shells out for the date.
If we keep the ‘money can’t buy me love’ ring aside, we see a huge missed opportunity for India considering the wealth of experience we have. Just keep an eye on the ‘well-meaning’ relatives, who have perfected the art of psycho-profiling possible couples, to understand what we are saying. Today, of course, even in India matrimonial sites have taken up this position and technology has pushed chachis and mausis onto the backseat.
So, will headhunters now bring the work-life balance back on an even keel? Maybe yes, but what a drag it will be. Come to think of it, if you didn’t have time to choose a partner, would you have enough time to spend with him/her?