Political campaigning is trying to keep abreast with the changing trends of modern times. While party jingles are conveying their election themes convincingly with their catchy tunes and lyrics, the social networking sites are also flooded with interesting political comments and messages.
'Khanduri hai Jaroori', the BJP party jingle set to modern beats clearly conveys that ultimately the BJP banks on Khanduri now, to steer the party back to power. It will be Khanduri versus Congress now.
Loudspeakers blaring with the jingle, 'Congress Party Zindabad-Mandarwal Boda (Tauji) Zindabad', in Pauri these days, seems to make the old age of Sunderlal Mandarwal as his USP.
Mandarwal, 74, says that he is younger to chief minister Maj Gen (retd) BC Khanduri by four years and 'young' enough to brave the hectic strain of election campaigning in the rough weather and terrains of the hills.
Vardan, Pahari Forum, Nesergika, Paharnama and many more groups that are on Facebook, a social networking site, are flooded with political messages and satires on the present political scenario.
Political parties and independents are also trying to reach out to youngsters (who are normally reluctant to participate in the election process) through these social networking sites.
The profile of the official group of Narendra Singh Negi (famous folk singer) is also propagating Uttarakhand Raksha Morcha polity along with its usual cultural activities these days.