Chennai has got another multiplex cinema hall but the difference is that the new four-screen one opened by INOX Leisure has place for both the elite as well as the plebeian viewers.
The city's first INOX theatre opened to viewers Friday with a show of Mani Ratnam's "Guru". While affluent fans of Abhishek Bachchan and Aishwarya Rai can watch the film from back row seats costing Rs.120 each, they may be entertained with whistles from the front rows where viewers have to pay just Rs.10 per seat.
Interestingly, at least a sum of Rs.11,500 has been invested in the setting up of each of the seats in the theatre.
"It will take more than five years for the theatre to break even if these tickets continue to be sold at rates fixed by the Tamil Nadu government with effect from Jan 1," said INOX Leisure chief Alok Tandon.
He added: "We will appeal to the government to look at these prices again. There is a market for high-end viewers in Chennai."
Elsewhere in the country, INOX tickets are priced anywhere between Rs.50 and Rs.290. But Tandon said he could offer morning shows at reduced prices.
Six-screen multiplexes like Mayajaal here have now reserved the first two rows for charity purposes instead of pricing them at the mandatory Rs.10.
The new INOX theatre is located at the upmarket Citi Center Mall in Radhakrishna Salai in the heart of the city and is open from 10 a.m. to 10 p.m. The company has invested Rs.120 million for the 909-seat theatre.
Besides "Guru", the films now showing here are "Déjà vu", "United 93", "You, Me & Dupree", and Tamil film "Tamiraparani".
The multiplex here is the 13th in the INOX chain, a subsidiary of Gujarat Flourochemicals Ltd. According to the company, it will also look at tier II cities in Tamil Nadu as "there is scope for growth".