City designer turns junk into jewels | india | Hindustan Times
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City designer turns junk into jewels

Famous by the name of Paperjewelz, these truly are handmade treasures. A hit on the ramp, it has caught the imagination of Bollywood actors too.

india Updated: Jul 03, 2011 00:23 IST
Divya Sethi

Famous by the name of Paperjewelz, these truly are handmade treasures. A hit on the ramp, it has caught the imagination of Bollywood actors too.

For Vrinda Gokhale (37), who has a studio in National Media Centre in Gurgaon, paper is not junk but a medium to make jewellery.

Talking about her journey, she explains how she combines creativity with the cause of the environment. “I think the credit goes to my parents who told us not to waste but recycle things which could be reused.”

She further said, “When I was a kid, my mother used to wear Tibetan jewellery and I started imitating those designs with paper. I started this as a mere hobby when I was in college, with no intentions of selling it. Eventually, I started to sell and before I knew, my hobby had turned into a lifelong passion.”

Apart from paper, Gokhale uses melon seeds, beads, thread, sequins and semi-precious stones too.

The starting price of her products is Rs 100 and goes up to Rs 6,000 for exquisite pieces in which semi-precious stones are used.

“Most of my work is inspired by my family members and their taste. Lately, however, I have also studied gypsy, African and Egyptian designs.”

While some may regard paper jewellery as too delicate and vulnerable, Gokhale says proper care can make them last for years. The designer is also offering services to prepare customised jewellery for special occasions or parties.