City to get its own microbrewery | india | Hindustan Times
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City to get its own microbrewery

india Updated: Aug 25, 2010 14:12 IST
Serena Menon

While some of the city’s suburban nightlife is being brought to a standstill, a brand new attraction is on its way here. Mumbai will soon have its own microbrewery. The brand of beer called Doolally is currently part of a Pune-based joint called Smokey’s Bar and Diner, located in Pune’s Corinthium Club, 15 minutes away from Pune city.

One of the first
Though a lot of young entrepreneurs have shown interest in setting up such breweries in Mumbai, not many have materialised. “We want to bring it to Mumbai because we know people there will appreciate it,” says Suketu Talekar, one of the three proprietors of the brewery, who quit his cushy bank job in Singapore to make beer in Pune with partners, Prateek Chaturvedi and Oliver Schauf.

Doolally beer, which is directly connected to the brewery situated within the bar, cannot last for more than 12 days once it has been prepared. And that is the reason why it is an expensive and risky business. “So either way, people can be sure that they won’t have stale beer since it cannot possibly be kept beyond the designated time period,” says Talekar.

Mid-town rocks
Meanwhile, when asked what location they have found ideal for the brewery, they acknowledged the city’s mid-town area as a popular venue. “We have already seen some places in Lower Parel. It seems like the best spot since all the media professionals work around there and we’d like to position ourselves as a post work getting-a-drink place also. Plus, we will need a lot of space to set up the brewery, and no other area in Mumbai can offer that much,” says Talekar.

Will they be bringing their lunch and beer Sunday package to the city as well? “Can’t say about that as yet. It all depends on the response we get from the people here, but we may just add that,” adds he. Another attraction that will follow the brewery will be their ‘Call A Keg’ service.

“House parties are in these days. People prefer calling for the alcohol and chilling at home. We will provide them with a service where they can call for a 20-litre beer keg, with a tap for direct consumption. Hopefully, it should work,” he says.